A STUDY ON ASSOCIATION BETWEEN THE DEMOGRAPHICAL VARIABLES AND THE DIMENSIONS OF CRM IN PUBLIC SECTOR AND PRIVATE SECTOR BANKS IN KANYAKUMARI DISTRICT

2024-07-23T13:23:11+00:00

The abstract entitled “A study on association between the demographical variables and the dimensions of CRM in public
sector and Public Sector banks in Kanyakumari District” was undertaken to nd out the association between the
demographical variables and the dimensions of CRM in public sector and Public Sector banks in Kanyakumari District. This study provides a
step in understanding the existing customer relationship management practices in banks in the public sector and private sector banks. This study
is an example of the knowledge that can be gained in understanding the effectiveness of customer relationship management strategies in the
banking sector, the customer relationship management is one such tool which helps in meeting the customer's expectations according to their
changing needs. The study is a descriptive one. Primary data collected with the help of structured questionnaire administrated to Customers of
Private and Public Sector Banks at Kanyakumari District. 335 respondents were selected by adopting simple random sampling using lottery
method. The Data is collected from the top two banks (Private Sector and Public Sector Banks). The collected data were analyzed by using
relevant statistical techniques like Mean Score, ANOVA, Factor analysis, Multiple Regression, Structural Equation Modelling using AMOS.
This study is an example of the knowledge that can be gained in understanding the effectiveness of customer relationship management strategies
in the banking sector, the customer relationship management is one such tool which helps in meeting the customer's expectations according to
their changing needs.

Job Satisfaction of Higher Secondary School Teachers in Kanyakumari District

2024-07-23T13:27:06+00:00

A Study on Job Satisfaction of Higher Secondary School Teachers in Kanyakumari District”
was undertaken to find out the school teachers job satisfaction in kanyakumari district. This study helps
to suggest suitable recommendation to improve the job satisfaction in Kanyakumari district school teachers. The primary
data were collected with the help of a questionnaire from the higher secondary school teachers working in Kanyakumari
district. Random sampling method has been adopted for choosing the sample from Nagercoil, Kuzhithurai, Thuckalay educational
districts in Kanyakumari district. Data were collected from 5% population (7500*5/100) therefore the total number of
sample size is 375. The collected data were analyzed by using relevant statistical techniques like mean, standard deviation,
correlation co-efficient, ANOVA factor analysis and regression analysis. The study was made higher secondary school teachers
in Kanyakumari district for a period of one year from June 2009 to may 2010. The present study was confined to the job
satisfaction of higher secondary school teachers working in Kanyakumari district. The study elicited many factors responsible
for job satisfaction and for the changes in the attitude of teachers. The study concludes that among all the categories of
teachers the aided school teachers in Kanyakumari district have better job satisfaction in many aspects. The study reveals
that self-financing school teachers face a lot of problems when compared with the Government and aided higher secondary
school teachers. The researcher has also made many suggestions for the redressal of the problems faced by the higher
secondary school teachers. If the Government authorities and the managements of the higher secondary schools come
forward to implement the suggestions made in this study with a strong will, certainly there will be great positive change in
job satisfaction among the higher secondary school teachers.

IJAR-Indian Journal of Applied Research

A STUDY ON ASSOCIATION BETWEEN THE DEMOGRAPHICAL VARIABLES AND THE DIMENSIONS OF CRM IN PUBLIC SECTOR AND PRIVATE SECTOR BANKS IN KANYAKUMARI DISTRICT

Job Satisfaction of Higher Secondary School Teachers in Kanyakumari District